Frieze LA VIP Preview Event

Prior to the pandemic, Frieze Los Angeles was all ablaze for its return this past February to Paramount Pictures Studios with a kickoff VIP event. Following the celebrity studded evening (pictured here), Frieze Los Angeles continued for the next few days, and is part of the bigger Frieze enterprise. Celebrating contemporary art, the dynamic culture of Los Angeles and its global imprint by both emerging and established artists. Its gallery displays featured more than 70 spaces from Los Angeles and around the world. In addition, curated programming also included lectures as well as films and artists’ projects on the backlot movie set at Paramount.

The VIP event was packed with LA’s art contributors and appreciators—a combination of Hollywood celebs, art industry royalty, corporate execs, journalists and more. The architect Kulapat Yantrasast of wHY designed a bespoke tent structure, and veteran art world expert, Bettina Koreek—as advocate, writer and founder of ForYourArt Los Angeles—acted as Frieze LA’s executive director.

All photographs by Billy Farrel/, courtesy of Frieze 

Alex Rodriguez (left) and Jennifer Lopez
Thelma Golden, Director and Chief Curator of The Studio Museum in Harlem in New York City (left) and Sir David Adjaye, celebrated British architect
Designer and actor Waris Ahluwalia
Music industry executive Troy Carter
LEFT TO RIGHT Fashion Designer Sarah Staudinger, actor Ari Emanuel, art curator and writer Neville Wakefield, actor and producer Jason Statham, model and businesswoman Rosie Huntington-Whiteley
Hollywood executive Michael Ovitz (left) and footwear designer Tamara Mellon
LEFT TO RIGHT Chairman and CEO of Paramount Pictures Jim Gianopulos, Frieze Global Director Victoria Siddall, Frieze LA Executive Director Bettina Korek
Deejay and record producer Diplo
LEFT TO RIGHT Art dealer and gallery owner David Kordansky, agent and producer Joel Lubin, actor James Corden

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