Celebrity Side Hustles

 Celebrity food and booze ventures are the new celebrity perfumes.

If Jessica Alba’s The Honest Company, Gwyneth Paltrow’s Goop and Jessica Simpson’s billion dollar-plus fashion empire have taught us anything, it’s that there’s no dismissing celebrity side hustles. And for many celebrities, their side hustles have turned into mega-operations bigger than their entertainment careers. While not all side hustles turn into giants—RIP Au Fudge—there are some Cali standouts worth paying attention to. Here’s a look at celebrities with sideline successes.

Lisa Vanderpump: Villa Blanca, Sur, PUMP and Tom Tom

The entrepreneur-turned-“The Real Housewives of Beverly Hills”-reality star is so astute that she pitched and got her own show on Bravo. The show, “Vanderpump Rules”, is based solely on the happenings of her Los Angeles eateries. Talk about a priceless way to drive traffic.


Robert DeNiro: Nobu

Locations are consistently opening in places as far-flung as Tel Aviv and Ibiza for the restaurant, Nobu. Robert DeNiro actually co-founded the successful Nobu. The brand now also includes boutique hotels around the globe. In L.A., there’s Nobu Malibu and Nobu Los Angeles.


Randy Gerber and George Clooney: Casamigos

The duo sold their tequila company two years ago for a whopping $700 million. There was an additional $300 million more based on Casamigos’ sales—a life changing event even by Hollywood A-list standards.


Danny Trejo: Trejo’s Tacos, Trejo’s Cantina and Trejo’s Coffee & Donut

The “Machete” actor—whose Trejo’s Tacos empire has a value north of $100 million—opened an original L.A. spot. This spot is in a former Taco Bell building. Now he owns a whole chain of casual Mexican restaurants and donut shops.  


Moby: Little Pine

This is a plant-based restaurant with serious heart. One hundred percent of profits from the vegan spot go to animal organizations. While it’s a great destination for lunch or dinner, it’s the brunch that’s the real standout. You can find  mouthwatering dishes like lemon poppy seed pancakes. 


Francis Ford Coppola: Francis Ford Coppola Winery

Located in Geyserville in Northern California’s Sonoma County, Francis Ford Coppola Winery produces 10 wine brands. While everyone knows Coppola for directing, his passion for wine truly shows. If you’re in the area, the sprawling, gorgeous winery resort is worth a stop, with its wine tasting bars, restaurants, swimming pool with European-style cabinas, a movie gallery, performing arts pavillion, park area and more.


Guy Fieri: Hunt & Ryde Winery

Guy Fieri is the main figure behind this Sonoma County winery. This winery is named for his two sons, Hunter and Ryder. While it’s still more of a passion project than a major business venture, it has been going strong since 2013 with wines selling for up to $100 a bottle.


John Legend: Legend Vineyard Exclusive (LVE)

The EGOT winner (Emmy, Grammy, Oscar and Tony!) is said to be very hands-on with the wine label he started in 2015 with Napa-based Raymond Vineyards. In addition to selling reds, whites and sparkling options by the bottle, the winery has a membership club to reward loyal fans with a 20-percent discount.

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